Vijay Athar is a technology and business leader with more than 30 years of experience across SAP sales, solutions and delivery. As Sales Leader for smartShift Technologies across Asia Pacific and Japan, he works with enterprises throughout Australia, New Zealand and ASEAN to accelerate and reduce the risk of their SAP transformation programs. Vijay specialises in connecting technology investment with business outcomes, helping organisations use automation and AI to modernise legacy code, support Clean Core strategies and achieve faster, more sustainable results.