Vijay Athar is a seasoned technology and business leader with over 30 years of experience spanning SAP Sales, Solutions, and Delivery. His career has been defined by a strong focus on Business Consulting, SAP transformation, and Enterprise Application Services, helping organizations across industries modernize and future-proof their technology landscape.

In his current role as Sales Leader for smartShift Technologies across Asia Pacific and Japan, Vijay leads the company’s growth strategy, driving client success through innovative automation and AI-driven modernization solutions. He collaborates closely with leading enterprises across Australia, New Zealand, and ASEAN guiding Tech Leaders and Delivery Partners to accelerate and de-risk their SAP journeys.

Passionate about bridging technology and business outcomes, Vijay frequently engages Global organisations helping them adopt smart, automated approaches to code modernisation and Clean Core. His leadership exemplifies a commitment to helping clients achieve faster time-to-value and sustainable digital transformation across the APJ region.