In a world where every organisation claims to be data-driven, why do so many data and analytics initiatives fail to deliver real business value? More often than not, it comes down to strategy — or the lack of one. This session explores what a strong data and analytics strategy actually looks like in practice, covering the elements that matter most: data governance, integration, analytics enablement, cloud strategy, and AI/ML adoption — and how these need to work together rather than in isolation.

Ingo cuts through the noise to focus on where organisations most commonly go wrong, what best practice looks like from those who have gotten it right, and how to align data initiatives with business goals in a way that leadership can get behind. We walk away with a clear picture of what a mature data and analytics strategy looks like and practical next steps to start closing the gaps in our own organisations.

What You'll Learn:

• The critical components of a successful data and analytics strategy
• The most common pitfalls — and how to avoid them
• Actionable steps to align data initiatives with business outcomes and measure success