Master data is the foundation for every digital initiative—from AI to automation—but too often, organisations treat it as a technical problem. In this candid session, you’ll hear how one asset-intensive business, Endeavour Energy, hit pause on a failed solution and took a bold, business-led approach to turn things around.

With honesty and a touch of humour, this story walks through what happened when a data governance project didn’t meet the mark, and how the team used that failure as a springboard to rebuild—this time with the business firmly in the driver’s seat. Now in year two of a three-year roadmap, the organisation is seeing stronger collaboration, clearer accountability, and a cultural shift that’s putting data ownership and literacy at the heart of operations.

Key Takeaways:

• How the team reframed the initiative as a business problem, not an IT one
• How the team embedded a tool to support the strategy
• How the team uplifted data literacy and empowered internal champions
• How the team dismantled silos to build cross-functional buy-in

Whether you're starting from scratch or resetting after a rocky start, this session will leave you with practical lessons and a real-world example of what it takes to make data governance meaningful and sustainable.