In today’s data-driven world, organisations that lack a well-defined data and analytics strategy risk falling behind their competition. But what does a strong strategy look like, and how can companies develop one that drives business value? This session will explore the critical components of a successful data and analytics strategy, why it is essential for modern enterprises, and how organisations can approach its development. We will break down key elements, including data governance, integration, analytics enablement, cloud strategy, and AI/ML adoption. Additionally, we’ll discuss common pitfalls, best practices, and actionable steps to align data initiatives with business goals. Attendees will gain insights into real-world implementation approaches, learn how to measure the success of their strategy, and leave with a roadmap to build a data and analytics foundation that delivers tangible business outcomes. Whether you are starting from scratch or refining an existing strategy, this session will equip you with the tools to drive data-driven transformation in your organisation.