With years of experience at the intersection of finance and technology, Key Hyun helps organisations reimagine their finance function through transformation and digitalisation.

As Head of CFO Advisory for Southeast Asia and Greater China at SAP, he work with CFOs and finance leaders across diverse industries to unlock long-term value by embracing finance transformation, AI adoption, and data transformation. Passionate about bridging business insight with technology, he focuses on empowering finance teams to deliver measurable outcomes, improve data-driven decision-making, and steer their organisations with confidence.